Need ideas of ways to drive traffic to your website?
Here are 9 ways.
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✔ Check your SEO—titles, descriptions, image names, as well as social media
✔ Create pinnable image for all content
✔ Pin all of your content to relevant boards on Pinterest
✔ Add your URL to all social media channels
✔ Include links or teasers to blog content in your emails
✔ Offer social share buttons on your website to encourage readers to share
✔ Link to related content on your website to keep readers engaged
✔ Share your content on social media channels. Don’t forget about focused Facebook groups.
✔ Consider advertising on social media channels—Facebook ads, sponosred Pins, Instagram posts or
Want to receive a checklist for 9 ways to drive traffic to your website?
Blogging has been known for years, yet mostly familiar as people sharing hobbies or their opinions. Many people started “blogging” as an option to scrap-booking and documenting activities of their families.
Today, times have changed.
While there are still many hobby-bloggers and those who use it primarily as an outlet to share a glimpse into their personal lives (which is great!), blogging has proved to have so much more potential and purpose.
Today, people are making a full-time income blogging.
Today, people are leaving their 9-5 jobs and surpassing corporate incomes–blogging.
Today, blogging is a marketing channel that will give your business more visibility online.
Today, blogging is a big deal.
Your business blog should be incorporated into your website. [read: offer a navigational tab to your blog]
Your blog gives your brand a voice. It is a place to announce new products or services, share about current news of your business, and to let your customers–and potential customers–see the human side of your business.
Your business blog content must relate to your business.
I help small businesses to become active or advance in the online world. Whether it be through a new website, social media, email marketing, affiliate or ambassador program ….. therefore, this blog would share tips, tactics, and resources related to how to use online marketing in your business. Not how to build a birdhouse.
If you sell birdhouses, you want to be found on the first page of Google when someone searches Buy a Birdhouse. Having a business blog will offer content about your business and when SEO is correctly used, the search engine will be able to find you and offer your business/content in the search.
Business blogging will help to get your product or service front and center to people searching for it on the internet. It will drive traffic to your website and provide opportunities for conversion–whether it be growing your email list or making a sale.A business blog initiates conversions that will drive more business. Click To Tweet
A HubSpot survey reported that 60% of businesses who blog acquire more customers.
The more content your website offers, the more the search engines have to crawl, and the greater the chance of your business ranking and showing up in relevant searches.
Note: Don’t add content just to add content. Your content should be relevant to your brand and serve a purpose.A blog with no focus attracts no readers. Click To Tweet
Once your content is found, it’s also an opportunity for it to be shared across social media and to reach a new audience.
A business blog is a low-cost investment for your business creating endless opportunities for your business in today’s digital world. The posts on your business blog will be an asset in helping to grow your brand and promote your expertise, products and services. And in using analytics on your blog, you will be able to track your readers’ demographics, interests, and give you more of a glimpse of what your audience is looking for–and allow an opportunity for you to provide it.
Utilizing social media is becoming imperative for businesses, as is the need to incorporate social media into your business website. Social media and your website content should blend consistently, yet there are many businesses that still are not offering social interaction on their websites. This is costing these businesses prime opportunities to market their products or services and build their communities.Word of mouth sells. And social media has the loudest voice. Click To Tweet
Here are 3 ways your business should be incorporating social media into your website:
Offering links to your social media accounts/profiles allows users to connect with you on their favorite social media platform. Here they will be about to learn more about your company and possibly share your content.
If your business has a blog, each post should offer the option to easily share your content. This can be easily accomplished on WordPress websites via a plugin such as Add This or Share This. By not offering social media share buttons, a business is missing the golden opportunity for their message to be shared.
Embed the Page Plug-in widget (previously known as the LIKE BOX) on your site. With a solid following, you will be seen as a legitimate product or brand, and with the click of one button by your site’s visitors, your Facebook likes will quickly grow.
Add a widget with your Twitter feed to the sidebar of your homepage or in the footer. This will give your visitors a glimpse into your current updates and news.
People today are visual. Great photos grab people’s attention and draw them in to want to learn more. Instagram is currently one of the leading social media platforms being used to showcase a brand’s products and grow their community. Embedding a live Instagram feed on your site will offer one more way really connecting with customers and potential customers and showcase the ins and outs of your business, highlight a new or best-selling product, specials and promotions, and more.
Add a Pinterest widget on your site—in the sidebar, footer, or within a post. Depending on your current business goals, embed a widget promoting your profile or maybe a specific board of your best selling products. Change or update the widget based on your current business season or goals.
social media tip :: do not use widgets for social networks that are not consistently active.
To continue to grow your brand and your social media presence, you must make it easy for your business to be found. Your website—your digital home base—should incorporate social media in various ways on every page.
Social Media has become an essential part of a business, and hiring a social media manager will eliminate the overwhelming feeling a lot of business owners feel with having “one more thing” on their plate. Running a successful campaign requires a firmly defined strategy. Social Media experts stay current with the rules and trends. They also understand what to post, when to post and how often to post. When done correctly, status updates are carefully crafted and will help companies improve their search rank and lead followers to the company’s website – where the actual sale will take place.
1. Social media is broad. Today there are hundreds of platforms in which to choose. Each platform offers a different audience and style. A social media manager can evaluate which ones are best for your company.
2. Social media is about engagement. Using social media is more than just posting a Facebook update or a tweet on Twitter. It’s about investing time into your current or potential customers and developing and growing long-term relationships. Time builds trust. Trust builds loyalty. Loyal customers become return customers.
3. Social Media takes time. While many platforms are generally free to use, it takes time to create a presence on social media. The content shared across each platform needs to be valuable to your audience. A social media manager is someone who will take the time to find (or possibly create) this content. Regular postings throughout the day and timely responses to followers will help to grow your following – and in time convert into sales.
Do you know someone looking to hire a Social Media Manager? Share this post.
If you are a blogger who wants to improve your content and simplify your life, check out these 6 great blogging tools.
If you are a blogger, you know that writing content that attracts readers and great time management skills are two of the most important things to success. Here are some popular blogging tools to help you be successful.
People read headlines and decide if the content is relevant to them. This Headline Analyzer by Co-Schedule gives an overall score of your headline as well as give you suggestions based on the type of words you are using and the length of your headline.
Do you need fresh ideas for content? This tool will help you generate hundreds of ideas within minutes. Answer a series of simple questions pertaining to your product or service and target audience, and Content Idea Generator will feed you blog posts topics for months!
Jing is a tool for those looking to record illustrative how-to videos or product demos. Jing is a free screencast and screenshot software available for both Mac and PC.
Buffer is a well-known platform and app to schedule content on all social media platforms. It offers the ability to shorten links (or even connect your bit.ly account), as well as a search option for your favorite feeds to schedule and share. If you want to customize your schedule for each social media platform, Buffer can make it happen. Analytics are also available with upgraded accounts.
Yoast SEO is known as the most complete SEO plugin for WordPress users. It drives your idea into a specific keyword or phrase that will keep you focused writing and help with search results.
PicMonkey (affiliate link) is a free photo editor and a favorite among many bloggers. For a minimal annual fee, you will have the ability to edit (or create new!) photos, add text, banners, and more.
These are just a few tools bloggers can use to simplify their lives and be more productive.
What tools would you add to the list?
Research shows that the first seconds someone visits your site matters most. Within that time, they make a decision if they are interested in what you have to offer or not.
This article offers crucial elements of a blog for you to consider.
People are visual. They are either drawn in or turned away by what they see. Therefore, giving them a beautiful canvas will only draw them to dig deeper in your site (i.e. read your content).
1. Header :: This is where you make a first impression. Be intentional of saying what you do – what your brand represents – and display it here.
2. Color :: There are many studies of color versus consumer. While this is an important factor, you should also consider what reflects you – as a blogger and a brand. Make it happy. Make it you.
3. Social Media Icons :: Can your readers easily follow you on social media? While connecting via blogs is important, so is social media – as that is when your readers are able to see more of the real you – in the day to day activities. Especially on Instagram and Facebook.
4. Fonts :: This is a biggie. Ensure your titles, posts, captions – every word on your site – are easy to read. The words and lettering should be clear. You may have fantastic content, but if it’s difficult to read, no one will. Choose a Google-friendly font – and if you are considering Lobster? Don’t. Just please don’t.
5. Subscription Box :: Do you have one? If not, stop right now and make this happen. It’s imperative. Offer your followers the opportunity to subscribe and receive regular updates. And if you really want to amp up your game, offer a free incentive that is relative to your brand for your new subscribers.
Are you ready to jump in and leap into the world of professional blogging? Or ready to step-up your game with your current blog?
Just do it. I’m cheering you on.
Want to schedule a 20 minute complimentary consult to discuss growing your business? Make an appointment below.