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HOW TO WRITE A KILLER BLOG POST TITLE

“8 out of 10 people that read the headline don’t read the rest of the blog post.” – Copyblogger
Across all social media platforms, you probably see 100s of blog post titles a week. Maybe more.
If a title doesn’t appeal to you, you don’t take time to read the post, right?
It’s the same with your readers.
Some consider the title of the post more important than the content.
Why?
Because the title is what captures the reader’s attention.
It’s typically the first impression.
When crafting a blog post title, consider the most popular types. And use a variety of types on your blog.

Types of titles for your blog posts

    • List –  People are attracted to list posts, as they are typically easy to read and to the point.
    • How to  – People are always wanting to learn ‘how to’ do new things. Or how to do something better. Like list posts, ‘how to’ are some of the most commonly-shared posts.
    • Case study  –  Case studies showcase what has worked and not worked for other companies. The “proof in the pudding”, per se, is what draws people in. People don’t always want opinions – they want proven facts. Case studies provide just that.
    • Sense of urgency – Do you have a limited time offer for your readers? Tell them that in the post title. When people are given an open window of time to act, they usually take it. Let them know the importance of your message.
    • Direct – Tell them what they are getting. In detail. For example, “Cleaning Checklist for Busy Moms” or “Template for Planning Your Social Media Strategy”
    • Why – These posts tend to work well, because by nature …. we are all curious. For example, “Why you should use coconut oil” or “Why you should start a blog.”  Why posts are good for putting a question in a person’s head that they didn’t even know they had. Make them curious. Draw them in. And you will have their attention.
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Worth mentioning:
::  Use the words YOU/YOUR in your titles. These words make the readers feel it’s about them. And when it comes to writing content you want them to read – it is all about them.
::  FREE and GIVEAWAY are also popular words for titles. If you are giving something away, make it known.

 

YES! GIVE ME 20 IDEAS OF THINGS TO TWEET



 


HOW TO START A BLOG
So you want to start a blog? This article offers the first 4 steps to bringing that idea to reality.

4 Steps to Starting a Blog

1. Choose a domain.

A domain is your web address and must be registered with a domain registrar, such as GoDaddy or Namecheap. This is probably the most important step in the process. It will define your brand – what you represent, and many times what people should expect when visiting your site. Therefore, put some thought into this.

Note: The registration of a domain name is an annual fee, but discounts are often offered when paying for multiple years in advance.

Consider the length of the domain. Avoid a domain being too long. Consider keywords related to your niche. Topic-specific words are favored with SEO. So choose wisely.

Check to see if your name is already taken online – both the URL and social media platforms. I suggest your handles across social media being congruent, and as close to your domain as possible. For example: @IAmJenn wasn’t available on all of my preferred social media platforms, but @IAmJennOnline was. Voila!

And it makes sense. Because I Am Jenn Online.

2. Choose a hosting plan

Hosting service is an on-going expense for a website owner. In layman’s terms, hosting is the rental fee for your server space – allowing all of the content on your site to be accessed on the internet.

When it comes to selecting your hosting service, research. I can not stress this enough – do. your. homework. While each company will have pros and cons, you will get what you pay for.

3. Select a theme

The theme you choose will determine how your website looks and often the ability of customization. Look around at other sites. What elements do you like? What would you change?

Different themes offer different levels of customization. Is this going to be an expense? Yes. Most free themes are going to limit the amount of customization you can do to your site. And what you don’t want? Is a site that looks like everyone else’s.

FREE RESOURCE :: Genesis Guide for Absolute Beginners (affiliate link)

4. Write. Just do it. Write.

Write. That’s why you want a blog, right? To share content – to share ideas – to share your thoughts and opinions.

So just write.

Articles on your site are typically published in reverse chronological order – offering the most recent first. You can easily organize your posts through the use of tags and categories to make navigation easier for your readers.

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