What it takes to be an entrepreneur


It is projected that by 2020, 50% of Americans will be working as independent contractors. While today’s time and resources allow endless opportunities for someone to start a business, work from home, or be their own boss—it’s not all rainbows and unicorns as many perceive.

It’s hard-ass work.

Many of the benefits outweigh the hard hours, days and months, which is why so many—including myself—do it. But if you think that easy days have just come easily, let me help you.

What it takes to be an entrepreneur

You are in it for the long-haul.

Start-up businesses are not sprints. They are marathons. Kinda like parenting. If you build a $1M business overnight, chances are it will fail just as quickly. If you aren’t the biggest believer in and cheerleader of your product/service on the most stressful of days—this choice of career may not be for you.

You’re okay with being wrong.

We’re all human. We all screw up at some time or another. And some of us more than others. #slowlearners Learn from your mistakes. Figure how to better next time. Here’s the deal—if you can’t admit your mistake, face it, educate yourself, correct it, and move on …. this choice of career may not be for you.

You’re not a fan of pity parties.

Some things are going to work. Some aren’t. Did you have a launch that didn’t quite take off like a rocket—or pretty much fail? Then you are in good company. I can’t tell you one person who has struck gold every.single.time in business. The key? Don’t get stuck there. Cuss and cry for a moment if you must. Be keep going. Polish your product. Refine your messaging. Or maybe even just do a better job marketing your awesomeness. Whatever you do, do sulk in your sadness. Leaders humble themselves and continue to lead. Even when they haven’t done everything just right.

You’re okay with taking risks.

Unless you have a padded nest under you, jumping into the entrepreneurial world can be a major risk. Sure, you can spruce up that resume and go back to the 9-5. But that to make take some time. Know your risks. Calculate them well. And know what you are willing to sacrifice and what you aren’t. If you are looking for an overnight success…. this choice of career may not be for you.

Is being self-employed and a business owner for everyone? No.

And that’s totally ok.

We were all intentionally made differently. Hallelujah, right? Can you imagine if there were thousands of the same person running around on this earth? Me either. And when I think of some specific people—thank goodness.

If you are looking to start your own business, or if you aren’t finding the leverage as quickly as you had hoped and perhaps need to pivot, download this Business Action Plan. Set aside some time to truly brain dump and maybe revise your current business plan.

Email me your questions.

I’m cheering you on.

xx

9 Ways to drive traffic to your website

Need ideas of ways to drive traffic to your website?
Here are 9 ways.

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9 ways to drive traffic to your website

✔ Check your SEO—titles, descriptions, image names, as well as social media
✔ Create a Pinterest-friendly image for all content
✔ Pin all of your content to relevant boards on Pinterest
✔ Add your URL to all social media channels
✔ Include links or teasers [leads] to blog content in your emails
✔ Offer social share buttons on your website to encourage readers to share
✔ Link to related content on your website to keep readers engaged
✔ Share your content on social media channels. Don’t forget about focused Facebook groups.
✔ Consider advertising on social media channels—Facebook, Pinterest and Instagram ads

Download this checklist for these 9 ways to drive traffic to your website?

Why you need a business blog

WHY YOUR BUSINESS NEEDS A BLOG

Blogging has been known for years, yet mostly familiar as people sharing hobbies or their opinions. Many people started “blogging” as an option to scrap-booking and documenting activities of their families.

Today, times have changed.

While there are still many hobby-bloggers and those who use it primarily as an outlet to share a glimpse into their personal lives (which is great!), blogging has proved to have so much more potential and purpose.

Today, people are making a full-time income blogging.

Today, people are leaving their 9-5 jobs and surpassing corporate incomes–blogging.

Today, blogging is a marketing channel that will give your business more visibility online.

Today, blogging is a big deal.

If you are a business owner, you need a business blog.

Your business blog should be incorporated into your website. [read: offer a navigational tab to your blog]

Your blog gives your brand a voice. It is a place to announce new products or services, share about current news of your business, and to let your customers–and potential customers–see the human side of your business.

Your business blog content must relate to your business.

I help small businesses to become active or advance in the online world. Whether it be through a new website, social media, email marketing, affiliate or ambassador program ….. therefore, this blog would share tips, tactics, and resources related to how to use online marketing in your business. Not how to build a birdhouse.

If you sell birdhouses, you want to be found on the first page of Google when someone searches Buy a Birdhouse. Having a business blog will offer content about your business and when SEO is correctly used, the search engine will be able to find you and offer your business/content in the search.

A business blog initiates conversions that will drive more business. Click To Tweet

 

Business blogging will help to get your product or service front and center to people searching for it on the internet. It will drive traffic to your website and provide opportunities for conversion–whether it be growing your email list or making a sale.

A HubSpot survey reported that 60% of businesses who blog acquire more customers.

The more content your website offers, the more the search engines have to crawl, and the greater the chance of your business ranking and showing up in relevant searches.

Note: Don’t add content just to add content. Your content should be relevant to your brand and serve a purpose.

A blog with no focus attracts no readers. Click To Tweet

Once your content is found, it’s also an opportunity for it to be shared across social media and to reach a new audience.

A business blog is a low-cost investment for your business creating endless opportunities for your business in today’s digital world. The posts on your business blog will be an asset in helping to grow your brand and promote your expertise, products and services. And in using analytics on your blog, you will be able to track your readers’ demographics, interests, and give you more of a glimpse of what your audience is looking for–and allow an opportunity for you to provide it.