Why you need a comprehensive marketing strategy
You are running Facebook ads.
But how are they performing?
And what is your email retention from those new leads?
Is your content marketing in line with your ad campaign objectives?
Are your brand ambassadors focused on the same goal?
Are your leadgens relevant to what you sell or offer?
Are you attending the right events for your market and getting in front of and speaking to your ideal avatar?
Is your social editorial calendar strategized or are you flying by the seat of your pants and only posting when you think about it or simply sharing what you see going viral elsewhere to only get reactions?
Just like in a game of chess, the position of every piece on the board on each turn will affect the end game.
It all plays together.
So do all of the pieces of your marketing.
Each of these pieces can help when done well, but to truly win at business, you need to have all the [relevant-to-your-business] pieces playing and working together.
Ready to make that happen? Scroll down.
What is a comprehensive marketing strategy
It’s how you’re going to reach your target market.
It’s how you’re going to turn leads into customers.
It’s your long term game plan.
A comprehensive marketing strategy will take into account your company’s overall goals and objectives and lay out a plan for how your marketing will help you meet them.
There is no one-size-fits-all when it comes to your marketing strategy. Each business has different products, services, target markets and goals.
Even when comparing your brand to your biggest competitor—your strategy may look similar, but also be very unique.
It’s your brand. Your mission. Your voice.
While there is no template for the perfect strategy, here is what will be included in yours:
This research will include both your target market and your competitors. This will help you better understand what is already out there and how your competitors are already using it.
This will describe who your ideal customer is. What does he or she look like? This will go beyond basic demographics and include information on their buying habits, preferences and motivations.
This will analyze the SWOT of your products. This will tell you what to build on and what to put aside.
Which areas should you be focusing most? Social media, email marketing, SEO, working with influencers, attending events, print advertising opportunities, B2B collaborations.
It will all be addressed.
This comprehensive strategy will help you to understand your customer as well as guide you through the prioritized steps. Rather than getting caught up in the mundane tasks of your business and constantly staying busy, this marketing strategy will help ensure your entire team is on the same page and will help lead you to results.
If you can’t measure it, you can’t manage it.
If you can't measure it, you can't manage it.—Peter Drucker
The only way to know if your marketing tactics are working is to measure your results. This marketing strategy will allow you to set specific benchmarks and goals to help you better understand how your efforts are working for your business over time.
If you really look closely, most overnight successes took a long time.—Steve Jobs
This will be your roadmap for you and your team to follow in your business. It’s all of your marketing goals in one place. The extensive research will have been done. The tasks will clearly be laid out to accomplish.
It will help keep you on track. #nosquirrels
Book your call now, and let’s chat about diving in and building you a comprehensive marketing strategy.
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